Members of the TVCRP team and officers from Community Rail Cumbria were joined by representatives of two community groups, Hadrian's Wall Youth Ambassadors and Haltwhistle Partnership, at a recent press training event.
Facilitated by CoComms, the training proved to be enlightening - gone are the days when a press release was all that was required to get some media coverage. It was interesting to learn from an experienced journalist, currently working for a national newspaper. A huge decline in sales of the printed newspaper means online media and social channels are now the source of news for many people.
We found learned about how the press get material for their articles and how we can improve our chance of getting an article published. A couple of practical exercises illustrating how to write (and condense) articles and interviewing techniques proved illuminating. Lots for us to work on in the future.
The CRP are grateful for the support provided by CrossCountry Trains and Community Rail Network for this training event and to Cumbria County Council for use of their room.